Simplicity always works. This is so true if you take a look at this anti-smoking advertisement. The poster is taken from the Belgian anti-smoking campaign, www.freemylungs.be. It is obvious that the graphics represent the design of a Marlboro cigarette box. The triangle made with red fill outlines is a road... to the graveyard. The small cross at its end is so subtle a touch, I really congratulate the designer(s) who had this idea. Hats off to a great campaign that helps to quit smoking!
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