The people who came up with this idea are really inventive! What looks like a cigarette is in fact a flyer rolled like one. These cigarette-look-alike flyers are left on the street. When someone picks it up and unrolls it, a message is clearly seen that says "Because not only you need a cigarette, but you also need help." Clever! :)
The message on the left reads "Direct marketing public action, without a database." Kudos to the authors!
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