Scary ads call to quit smoking

A series of ads appeared in Great Britain in May of this year as a part of an anti-smoking campaign. Soon, the ads that you can see below were pulled of the air because they were deemed to scary. Kids were scared when they saw people being dragged away by fishing hooks - a smoking addiction metaphor.

I agree that these ads can be scary for kids (one featured a mum being pulled away from the room where her child was present), but why take them off the air altogether? Why not air them during late evening and night hours, when the kids are asleep? I would air them in late evening, because they are so effective. It is such a shame that such a magnificent piece of anti-smoking campaign was shut down.


Click on the image to see the full size.